Building Findable Websites : Web Standards, SEO, and Beyond (Paperback)

Author: Walter, Aarron

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Product Overview

This book offers web designers and developers actionable solutions that will drive traffic to their web sites. It is written from a development perspective, rather than from the marketing approach of many SEO books. The book provides a contemporary look at how web sites can be built with Search Engine Optimization coding strategies, Microformats, Web Standards, following Accessibility guidelines, and leveraging third party APIs all in an effort to drive traffic. The solutions presented are practical and essential for all web design and development professionals.

Specifications

Publisher Pearson P T R
Mfg Part# 9780321526281
SKU 205821032
Format Paperback
ISBN10 0321526287
Release Date 2/1/2008
Physical
Dimensions (in Inches) 9.5H x 7.75L x 0.75T
From the Publisher
Editors Note This is not another SEO book written for marketing professionals.  Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:Help more people find your siteHelp users find content within your siteEncourage return visitsThe path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites.Although this book illuminates a broad range of findability strategies, one common theme pervades:Web standards compelling content = improved findability = more successful sitesYou’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0249
Publisher New Riders Publishing

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