Building Findable Websites Web Standards, SEO, and Beyond (Paperback)
|Author: Aarron Walter|
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|This book offers web designers and developers actionable solutions that will drive traffic to their web sites. It is written from a development perspective, rather than from the marketing approach of many SEO books. The book provides a contemporary look at how web sites can be built with Search Engine Optimization coding strategies, Microformats, Web Standards, following Accessibility guidelines, and leveraging third party APIs all in an effort to drive traffic. The solutions presented are practical and essential for all web design and development professionals.|
From the Publisher:
This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:
Although this book illuminates a broad range of findability strategies, one common theme pervades:
Web standards compelling content = improved findability = more successful sites
You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.