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The Bürgi Watch Collection was originally named for Jost Bürgi who is widely considered one of the most innovative and skillful 'mechanics' of his era and became the most innovative clock and scientific instrument maker of his time. The Bürgi Collection is known for its overstated elegance and exceptional quality and has the look and feel of couture timepieces at moderate prices. It features cubic zirconia stones, diamonds and genuine Swarovski crystals among other precious gemstones. The watches are secured by high quality exotic straps incorporating the latest trending colorations, while its bracelets range from steel to silicone and from ceramic to precious metals. For every wearing occasion, from sport to casual, professional to dress, the Bürgi brand delivers exceptional design and style, enhanced by our high quality standards. From its exquisitely crafted diamond watches to its unique functionality, Bürgi?s diverse selection encompasses classic and contemporary styling, priced at moderate levels to reach a broad range of consumers.