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Business Innovation in the 21st Century (Paperback)

Author: Gupta, Praveen

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Product Overview

The Business Innovation book, with Foreword by Dipak Jain, Dean, Kellogg School of Management, provides a framework for process of innovation in corporations for introducing new products, services, or solutions faster.** Features -- Powerful new framework called Brinnovation?; Types of innovation: Fundament, Platform, Derivative, and Variation; Management of Innovation; Measures of innovation.** Table of Contents -- Part I. Evolving Innovation -- History, Tools, creativity, innovation on demand; Part II. Understanding Innovation -- Brain processes, Framework, Deployment, Measures; Part III. Institutionalizing Innovation -- Service, Protecting, Commercializing, and Managing Innovation; Wisdom of Innovation by Bob Galvin, Former Chairman/CEO of Motorola.** To receive bulk discount, or purchase hardcover version, please visit


Publisher Createspace Independent Pub
Mfg Part# 9781419646638
SKU 204364666
Format Paperback
ISBN10 141964663X
Release Date 8/13/2012
Product Attributes
Book Format Paperback
Number of Pages 0408
Publisher Booksurge Publishing
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