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Business Success in China 1 of 1
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Learn more about Business Success in China:

ISBN-10: 3642070981
ISBN-13: 9783642070983
Sku: 241064636
Publish Date: 8/13/2012
See more in Management
 
From the Publisher:
China is the world's largest power region, achieving economic growth rates that exceed those of most industrialized countries. In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants. The book is divided into three parts: "Opportunities and Challenges in China", "Strategies for Market Entry and Business Success" and "Practical Insights from China". It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and successful business relations.
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