Business Success in China (Unknown)

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Product Overview


Publisher Springer
Mfg Part# 9783642070983
SKU 241064636
Format N/A
ISBN10 3642070981
Release Date 8/13/2012
From the Publisher
Editors Note China is the world's largest power region, achieving economic growth rates that exceed those of most industrialized countries. In this book practitioners of international companies are offered valuable insights and lessons from established and successful managers, academics and consultants. The book is divided into three parts: "Opportunities and Challenges in China", "Strategies for Market Entry and Business Success" and "Practical Insights from China". It covers a variety of topics such as business strategies, branding, pricing, market research, legal constraints and successful business relations.
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