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Buy Me! : New Ways to Get Customers to Choose Your Products and Ignore the Rest (Hardcover)

Author: Cohen, Marshal

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Product Overview

18 easy ways to ensure consumers choose your product over the competition?s

The world of consumer business is always hit hardest during a recession. But that doesn?t mean you can?t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology and the right strategy.

Written by Marshal Cohen, a global leader in market research and consumer behavior,Buy Me! takes a close look at customer behavior in today?s economy and provides 18 simple techniques you can apply right away to make your products irresistible to customers, by

  • Adding new, must-have features through dramatic upgrades
  • Providing extra services to add value
  • Building upon a strong reputation and impressive brand heritage
  • Reevaluating every product to make your company lean and mean as possible

Cohen explains how to use these techniques to create a can?t-lose business strategy-?helping you turn adversity into opportunity and ultimately generating dramatic profits and growth.

Specifications

Publisher McGraw-Hill
Mfg Part# 9780071667838
SKU 211534195
Format Hardcover
ISBN10 0071667830
Release Date 1/1/2010
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0239
Publisher McGraw-Hill
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