Buyer Behaviour : Understanding Consumer Psychology and Marketing (Paperback)

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Product Overview

This new edition of the consumer psychology/customer behavior text focuses on the psychological view of South African learner support materials (LSMs), incorporating business-to-business marketing and services. South African case studies illustrate and work through the challenges within the country's multi-cultural environment. It is written by a revised author team, taking measure of the changes in the South African market-place.


Publisher Oxford Univ Pr
Mfg Part# 9780195764444
SKU 210572710
Format Paperback
ISBN10 0195764447
Release Date 6/1/2011
Product Attributes
Book Format Paperback
Edition 0004
Number of Pages 0464
Publisher Oxford University Press, USA
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