Buzzmarketing Get People to Talk About Your Stuff (Paperback)
|Author: Mark Hughes|
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|In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing. He explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy.|
From the Publisher:
A guide to effective word-of-mouth marketing presents case stories of companies that successfully used "buzzmarketing" practices to break into ad-saturated markets, identifying six variants of word-of-mouth marketing that can be implemented without large advertising budgets. Reprint.