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Buzzmarketing Get People to Talk About Your Stuff (Paperback)

Author:  Mark Hughes
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FORMAT: Paperback
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Learn more about Buzzmarketing:

Format: Paperback
ISBN-10: 1591842131
ISBN-13: 9781591842132
Sku: 206670386
Publish Date: 4/29/2008
Dimensions:  (in Inches) 8.25H x 5.25L x 0.75T
Pages:  240
Age Range:  NA
See more in Marketing / General
 
In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing. He explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy.
From the Publisher:
A guide to effective word-of-mouth marketing presents case stories of companies that successfully used "buzzmarketing" practices to break into ad-saturated markets, identifying six variants of word-of-mouth marketing that can be implemented without large advertising budgets. Reprint.

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Product attributeeBooks:   Kobo
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