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Cadbury's Purple Reign : The Story Behind Chocolate's Best-loved Brand (Hardcover)

Author: Bradley, John

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Product Overview

John Bradley brings a unique insider''s perspective to the Cadbury brand, having spent 24 years working for Cadbury in a career encompassing Brand Management, Market Research, Sales, and running Cadbury World. Having moved from the UK to Canada in 1996, he left Cadbury in 2004 to pursue a new career in management training and writing. John contributes a regular column for Strategy magazine, giving a wry look at the Marketing and Advertising professions, and is a frequent speaker at industry conferences. He lives near Toronto with his wife, Audrey, and their daughter, Georgina. He can be reached at


Publisher John Wiley & Sons Inc
Mfg Part# 9780470725245
SKU 206598933
Format Hardcover
ISBN10 0470725249
Release Date 6/1/2008
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0342
Publisher John Wiley & Sons
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