The World's Within Your Reach.
Imagine getting right down on the field to capture sports action, zeroing in on your child's expression on a crowded stage, and recording elusive wildlife shots. All this and more is possible with the PowerShot SX50 HS offering the world's first 50x Optical Zoom lens* in a compact digital camera, which goes all the way from a wide-angle 24mm to 1200mm (35mm equivalent) to capture any shot you choose. The PowerShot SX50 HS doesn't just get you up close to the action, it delivers spectacular image quality to every shot. The Canon HS SYSTEM, a combination of a 12.1 Megapixel High-Sensitivity CMOS sensor and the DIGIC 5 Image Processor, achieves beautiful images up to ISO 6400. Record your memorable moments in incredibly lifelike 1080p Full HD video with stereo sound and High Speed AF ensures you'll capture all the action with faster focusing speed and reduced shooting lag time. The PowerShot SX50 HS also features the additional benefit of Zoom Framing Assist Seek and Lock functions, for easy tracking of and keeping the subject centered in the frame until you capture the image. With powerful technologies that add convenience and advanced capabilities, PowerShot SX50 HS can help you capture more of life every day.
World's first 50x Optical Zoom (24-1200mm) and 24mm Wide-Angle lens* with Optical Image Stabilizer delivers magnificent images whether you are up close or far away.
Experience the difference that the ultra-zooming power of the PowerShot SX50 HS's 24mm Wide-Angle 50x Optical Zoom lens can make on your everyday shooting. The extraordinary focal length of 4.3-215.0mm (35mm film equivalent: 24-1200mm) lets you capture everything from wide-angle shots to super-telephoto shots from wherever you are, while every shot exhibits the unique quality inherent to Canon optics. You'll easily reach into sporting events from up in the bleachers, catch beautiful candid shots of your children without disrupting the scene, and achieve wildlife and landscape photography you never thought possible. Canon's Optical Image Stabilizer ensures that whether up close or far away, every shot is clear and steady.
Zoom Framing Assist
It's easy to track and capture subjects while using the extreme telephoto on the PowerShot SX50 HS. Use the Zoom Framing Assist Seek function to locate and track your subjects even a long distance away; by simply pressing a button, this function remembers your previous zoom position, zooms out to let you locate your subject, and zooms right back into the saved position when you release the button. And with the Zoom Framing Assist Lock, the camera will lock onto and automatically track a subject, intelligently keeping them in the center of the frame until you're ready to capture the perfect close-up shot.
12.1 Megapixel High-Sensitivity CMOS sensor
The PowerShot SX50 HS employs a Canon 12.1 Megapixel CMOS sensor, which delivers state-of-the-art imaging performance and is optimized for use in compact cameras. Utilizing a sophisticated light-capturing design, it provides high sensitivity for improved high ISO capture with reduced noise. It is also a high-speed design, capable of rapidly capturing and moving image data to the processor, enabling faster continuous shooting and faster autofocus.
Canon DIGIC 5 Image Processor
The latest-generation Canon DIGIC 5 Image Processor works with the PowerShot SX50 HS's image sensor to bring phenomenal increases in processing speed and power, delivering incredible detail in more situations, without the need for artificial light sources. Improved noise reduction produces clearer images when shooting in low light at high ISO speeds. The faster processing speed results in faster continuous shooting capability while maintaining full image quality. With the power of the DIGIC 5 Image Processor, the PowerShot SX50 HS can achieve higher ISO sensitivity and even perform advanced functions like lens correction, special scene modes and much more.
Canon HS SYSTEM for exceptional low-light performance up to ISO 6400
The PowerShot SX50 HS gives you the power to create images with spectacular depth, detail and emotional resonance. The 12.1 Megapixel High-Sensitivity CMOS sensor works in concert with Canon's latest-generation DIGIC 5 Image Processor to create the renowned Canon HS SYSTEM. With the Canon HS SYSTEM, you'll experience excellent tracking performance even in low light, and achieve gorgeous still image quality even at high ISO speeds all the way up to ISO 6400; beautiful low-light shots are possible with minimal noise and maximum detail in highlight and shadow areas. The Canon HS SYSTEM lets you use higher shutter speeds to capture clearer images with reduced noise and blur in a variety of situations for incredible photos and even when shooting video.
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