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Cases in Advertising And Marketing Management : Real Situations for Tomorrow's Managers (Hardcover)

Author: Applegate, Edd

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Product Overview

Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scenarios, each of which focuses on sample problem to analyze and uses discussion prompts to help readers work through it. This provocative book gives readers insight into the situations they will face in management positions and helps them develop valuable decision-making skills.

Specifications

Publisher Rowman & Littlefield Pub Inc
Mfg Part# 9780742538351
SKU 202819509
Format Hardcover
ISBN10 0742538354
Release Date 4/10/2007
Product Attributes
Book Format Hardcover
Number of Pages 0217
Publisher Rowman & Littlefield Publishers
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