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Cases in Health Care Marketing (Paperback)

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Product Overview

Cases In Health Care Marketing Features 40 Case Studies That Explore Real-World Scenarios Faced By Healthcare Marketing Executives. Divided Into Six Sections, The Book Covers Issues In Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment.Useful As A Stand-Alone Text Or As A Complement To Any Introductory Text On Healthcare Marketing, Cases In Health Care Marketing Challenges To Reader To Resolve The Case Through A Series Of Questions At The Conclusion Of Each Study. Solutions Are Provided As Part Of A Package Of Online Instructor''S Materials.


Publisher Jones & Bartlett Learning
Mfg Part# 9780763764487
SKU 213647600
Format Paperback
ISBN10 0763764485
Release Date 2/6/2012
Product Attributes
Book Format Paperback
Number of Pages 0244
Publisher Jones & Bartlett Publishers
$140.19 + $3.99 shipping
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