|Whether one is attempting to change the mind of a spouse, a nation or a corporation, an eminent Harvard psychologist offers an original framework for understanding exactly how to do it.|
From The Publisher:
Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented toward changing minds--yet this phenomenon is among the least understood of familiar human experiences. Now, eminent Harvard psychologist Howard Gardner, whose work has revolutionized our beliefs about intelligence, creativity, and leadership, offers an original framework for understanding exactly what happens during the course of changing a mind--and how to influence that process. Drawing on decades of cognitive research and compelling case studies--from famous business and political leaders to renowned intellectuals and artists to ordinary individuals--Gardner identifies seven powerful factors that impel or thwart significant shifts from one way of thinking to a dramatically new one. Whether we are attempting to change the mind of a nation or a corporation, our spouse's mind or our own, this book provides insights that can broaden our horizons and improve our lives. Howard Gardner is the John H. and Elisabeth A. Hobbs Professor of Cognition and Education at the Harvard Graduate School of Education and senior director of Harvard Project Zero. The recipient of a MacArthur Prize Fellowship and 20 honorary degrees, he is the author of more than 20 books.
Harvard psychologist and MacArthur Fellow Howard Gardner utilizes the principles of cognitive science to theorize about the process of changing of one's mind, and which of seven factors (which he refers to as "levers") can bring this process about so that it causes an obvious, effective change in one's behavior. He illustrates this theory using examples from the lives of leaders in politics, business, science, and the arts, as well as more personal instances from interactions between spouses, friends, and teachers and students.
The author has been a professor of education and co-director of Project Zero at the Harvard Graduate School of Education, and an adjunct professor of neurology at the Boston University School of Medicine.