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Chrysler The Life and Times of an Automotive Genius (Paperback)

Author:  Vincent Curcio
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Chrysler Curcio, Vincent 1 of 1
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FORMAT: Paperback
CONDITION:  Brand New
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Description
 

Product Details:

Format: Paperback
ISBN-10: 0195147057
ISBN-13: 9780195147056
Sku: 30771836
Publish Date: 4/10/2007
Dimensions:  (in Inches) 9.25H x 5.75L x 2T
Pages:  716
Age Range:  NA
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This richly detailed account of one of the most important men in American automotive history is based on full access to both Chrysler Corporation and family historical records. Curcio traces Chrysler's rise through the industry and gives unique insight into this colorful and passionate man. 50 halftones.
From the Publisher:
Walter P. Chrysler was a man who loved machines, an accomplished mechanic who also had highly developed managerial skills derived from half a lifetime on the railroads, and whose success came from his deep understanding of engineering and his total commitment to the quality of his vehicles. Here, Vincent Curcio presents a richly detailed account of one of the most important men in American automotive history, based on full access to both Chrysler Corporation and Chrysler family historical records.
Curcio traces Chrysler's rise from a locomotive wiper in a Kansas roundhouse to his rescue of the Maxwell-Chalmers car company, which led to the successful development of the 1924 Chrysler--the world's first modern car--and the formation of Chrysler Corporation in 1925. Chrysler was quite different from the other auto giants--a colorful and expansive man deeply involved in the design of his cars, he established his headquarters in New York City and built the world's most famous art deco structure, the fabled Chrysler Building. Because of his emphasis on quality at popular prices, the company weathered the Great Depression with flying colors and remained profitable right up to Chrysler's death in 1940.
The definitive portrait, Chrysler is a must read for all car enthusiasts and for everyone interested in the story of a giant of industry.
Annotation:
This biography of the automotive pioneer, beginning with his early years as a mechanic, examines his innovative designs for cars, chronicles his life as a wealthy man, and analyzes the business principles that led to his success. It also explores the history of his company, which provided steady employment to many Americans during the Great Depression and helped make America a world leader.
Product Attributes
Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0716
Product attributePublisher:   Oxford University Press, USA
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