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Author:  Carmelo Mazza
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Claim, Intent, and Persuasion: Organizational Legitimacy and the Rhetoric of Corporate Mission Statements Mazza, Carmelo                           1 of 1
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FORMAT: Hardcover
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Learn more about Claim, Intent, and Persuasion: Organizational Legitimacy and the Rhetoric of Corporate Mission Statements:

Format: Hardcover
ISBN-10: 0792385454
ISBN-13: 9780792385455
Sku: 202972756
Publish Date: 9/17/2007
Dimensions:  (in Inches) 9.75H x 6.5L x 0.75T
Pages:  240
Age Range:  NA
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From the Publisher:
The issue of organizational legitimacy is increasingly gaining the attention of researchers and managers. While legitimacy can be described in a number of ways, defined by the harder social sciences it has usually been considered a static, one-dimensional characteristic. As a result, previous studies have often failed to explore organization's operational strategies for gaining wide social legitimacy. The goal of Claim, Intent, and Persuasion: Organizational Legitimacy and the Rhetoric of Corporate Mission Statements is to explore how organizations enact strategies to gain legitimacy. The book employs a pluralistic definition of legitimacy that draw its concepts from the fields of organizational theory, sociology, political science and law. The dynamics of the legitimation process are explored through a study of corporate mission statements analyzed from a semiotic perspective. The book argues that various interpretations of the legitimation process can coexist through differing narrative strategies that offer corporations alternate ways to present themselves internally and externally. By setting up a multi-faceted theory of organizational legitimacy, supported by an empirical study of corporation mission statements, this book offers a new, more integrated interpretation of the legitimation process that seeks to advance the dialogue regarding the political and institution views of organizations.

Product Attributes

Product attributeBook Format:   Hardcover
Product attributeNumber of Pages:   0240
Product attributePublisher:   Springer
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