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Anticavity fluoride and antigingivitis toothpaste. ADA accepted. Strengthens tooth enamel. Helps prevent cavities. Gingivitis. Plaque. Formulated for gentle cleaning. Colgate Total Enamel Strength has a combination of triclosan for gingivitis protection and fluoride for cavity protection. Helps prevent cavities. Helps prevent gingivitis. Helps prevent plaque buildup. And also: fights tartar buildup. Fights bad breath. The ADA Council on Scientific Affairs Acceptance of Colgate Total Enamel Strength toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, gingivitis and plaque above the gumline and bad breath, when used as directed. Council on scientific affairs - American Dental Association. Made in USA.