Commercial Photography Handbook : Business Techniques for Professional Digital Photographers (Paperback)

Author: Tuck, Kirk

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Product Overview

Targeting new and experienced commercial photographers alike, this invaluable guide explores the different aspects and challenges of succeeding in the industry. Approaching the subject systematically, the topics begin with determining what kind of commercial photography to pursue and how to get the training needed to carve out a niche in the market. Continuing to delve further, the topics expand to marketing techniques, negotiation skills, estimating and charging for work, maximizing profits while minimizing expenses, and ethical business behavior. Armed with this information, commercial photographers who are developing or expanding their businesses will know how to evolve and grow during periods of both prosperity and recession.

Specifications

Publisher Amherst Media
Mfg Part# 9781584282600
SKU 211304294
Format Paperback
ISBN10 1584282606
Release Date 9/1/2009
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0127
Publisher Amherst Media
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