Communicator-in-Chief : How Barack Obama Used New Media Technology to Win the White House (Paperback)

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Product Overview

Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day.

Specifications

Publisher Lexington Books
Mfg Part# 9780739141069
SKU 212812631
Format Paperback
ISBN10 0739141066
Release Date 2/16/2010
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0188
Publisher Lexington Books
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