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Competitive Identity : The New Brand Management for Nations, Cities and Regions (Hardcover)

Author: Anholt, Simon

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Product Overview

"Ever since Simon Anholt coined the phrase "nation branding" in 1996, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time, in this authoritative new book, Anholt shares his insights and experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity."--Jacket.


Publisher Palgrave MacMillan
Mfg Part# 9780230500280
SKU 203504721
Format Hardcover
ISBN10 0230500285
Release Date 6/18/2007
Product Attributes
Book Format Hardcover
Number of Pages 0134
Publisher Palgrave MacMillan
$52.03 + free shipping
$59.00 You save $6.97 (11%)
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