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Complexity Avalance : Overcoming the Threat to Technology Adoption (Hardcover)

Author: Wood, J. B.

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Product Overview

Most customers struggle to keep up, and usually settle for far less value than they could (and should) get from their purchases. A new business model for the tech industry is needed?one that requires radically different thinking about the future of services, sales, R&D priorities, and how companies create shareholder value. This new way of doing business views the use of the product as the beginning of a journey with a customer, not the end. The growing consumption gap caused by the avalanche of complexity that these companies have unleashed on their customers is undermining feature-based differentiation as a competitive advantage. Results-based differentiation?actually measured by customers?may be the next Big Thing in tech. Complexity Avalanche offers technology companies a roadmap for moving to this next level of services. This is not a book strictly for service executives, but for every executive whose company builds, sells, or supports technology.

Specifications

Publisher Point B Inc
Mfg Part# 9780984213009
SKU 213456836
Format Hardcover
ISBN10 0984213007
Release Date 12/7/2009
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0186
Publisher Point B Inc
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