Conscious Branding (Paperback)

Author: Funk, David

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Product Overview

"Conscious Branding" is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using a simple visual diagram of how brands function throughout an organization. The brand map helps managers and staff visualize their brand and demonstrates how they can make their brand real through everything they do.

Specifications

Publisher Business Expert Pr
Mfg Part# 9781606490587
SKU 211974182
Format Paperback
ISBN10 1606490583
Release Date 8/13/2012
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$70.26 + free shipping
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