Consumer Culture Theory (Hardcover)

Customer Reviews   Write a Review

Be the first to review this item and earn 25 Rakuten Super Points™

Product Overview

Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the breadth and depth encompassed by Consumer Culture Theory (CCT). CCT is a specific interpretive approach to understanding consumer behavior that has crystallized in the past few years out of an evolving stream of research conducted over the past few decades. These chapters present cutting edge CCT research and are a subset of the work presented at the first CCT Conference. Besides its focus on consumption, CCT research emphasizes the cultural context of consumer behavior with the intent of constructing theory. As the innovative writings, photography, and poems in this volume illustrate, rather than being a single theory, Consumer Culture Theory is a set of empirical and conceptual approaches emphasizing non-positivist methods and culturally constructed meanings. These chapters present a rich stew of ideas, findings, and insights that represent the best of CCT. Together they sketch some of the domains that CCT research seeks to inform. Collectively they should enlighten, inspire, and empower further research in the CCT spirit.
*International in scope
*Qualitative and quantitative approach to consumer behavior research


Publisher Emerald Group Pub Ltd
Mfg Part# 9780762314461
SKU 204179057
Format Hardcover
ISBN10 076231446X
Release Date 5/1/2007
Product Attributes
Book Format Hardcover
Number of Pages 0464
Publisher JAI Press(NY)
Series Part 11

More Buying Options

Seller Infomation Price & Shipping  
Ria Christie Collections $233.13 + $2.98 shipping
Condition: Brand New
In Stock

Usually ships in 1 to 2 business days
Add to Cart
M and N Media $335.51 + $5.25 shipping
Condition: Used-Acceptable
In Stock

Usually ships in 1 to 2 business days
Add to Cart
M and N Media $394.87 + $5.25 shipping
Condition: Brand New
In Stock

Usually ships in 1 to 2 business days
Add to Cart
$233.13 + $2.98 shipping
Earn 234 ($2.34) Rakuten Super Points™
What are Rakuten Super Points™?
Get rewarded when you shop! Earn 1 point per dollar spent. That's like getting cash back on every purchase. Easy to see matured points in checkout. Use points just like cash.
Learn More
Format: Hardcover
Condition: Brand New
In Stock. Usually Ships in 1 to 2 business days
Please select an option to buy
Add to Cart

What is a Marketplace and Shop Owner?
  • Our marketplace is a platform where approved third-party retailers (Shop Owners) can sell their products
  • Items are sold and shipped by Shop Owners
  • Your credit card and personal information remain secure; meets all PCI Security Standards.
  • Purchases can only be returned to the Shop Owner
  • All purchases receive Rakuten Super Points™