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Consumer Psychology (Paperback)

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Product Overview

The Stability and Growth Pact(SGP) is central to Economic and Monetary Union (EMU) in Europe. Initiated by Germany in 1995 and adopted in 1997, it regulates the fiscal policies of European Union Member States. Following numerous violations of its deficit reference value, the Pact's Excessive Deficit Procedure was suspended in 2003. The decision to suspend was brought before the European Court of Justice in 2004 and the SGP then underwent painstaking reform in 2005. After a period of economic prosperity and falling budgetary deficits, the global economic crisis is putting the system under renewed stress. Ruling Europe presents the first comprehensive analysis of the political history of the SGP as the cornerstone of EMU. It examines the SGP through different theoretical lenses, offering a fascinating study of European integration and institutional design. One cannot understand the euro without first understanding the SGP.

Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer behaviour, and this book shows how it can be used to explain why people choose certain products and services and how this affects their behaviour and psychological well-being.

It explores key theories within social, cognitive and developmental psychology to show how psychology can help explain consumption behaviours.

Each chapter features an introduction, key terms and a summary, as well as study questions or class exercises that encourage you to think critically about the subjects covered. Each topic is illustrated with real-life examples, including adverts and case studies, allowing you to relate the theory to everyday life.

Written in a clear and accessible style, this book is essential reading for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology or business studies.

Specifications

Publisher Open Univ Pr
Mfg Part# 9780335229284
SKU 211955603
Format Paperback
ISBN10 033522928X
Release Date 4/1/2010
Product Attributes
Book Format Paperback
Number of Pages 0258
Publisher Open University Press
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