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Consumer Research for Museum Marketers : Audience Insights Money Can't Buy (Hardcover)

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Product Overview

Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author's approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.

Specifications

Publisher Altamira Pr
Mfg Part# 9780759118089
SKU 211971071
Format Hardcover
ISBN10 0759118086
Release Date 6/11/2013
Product Attributes
eBooks Kobo
Book Format Hardcover
Number of Pages 0160
Publisher Altamira Press
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