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Consuming Kids The Hostile Takeover of Childhood (Hardcover)

Author:  Susan Linn
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Consuming Kids Linn, Susan 1 of 1
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FORMAT: Hardcover
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Learn more about Consuming Kids:

Format: Hardcover
ISBN-10: 1565847830
ISBN-13: 9781565847835
Sku: 35208449
Publish Date: 8/5/2009
Dimensions:  (in Inches) 9.5H x 6.5L x 1T
Pages:  288
See more in Parenting / General
 
In "Consuming Kids," psychologist Linn takes a comprehensive and unsparing look at the demographic advertisers call "the kid market," taking readers on a compelling and disconcerting journey through modern childhood as envisioned by commercial interests.
From the Publisher:
A shocking exposé of the $15 billion marketing maelstrom aimed at our children and how we can stop it.|With the intensity of the California gold rush, corporations are racing to stake their claim on the consumer group formerly known as children. What was once the purview of a handful of companies has escalated into a gargantuan enterprise estimated at over $15 billion annually. While parents busily try to set limits at home, marketing executives work day and night to undermine their efforts with irresistible messages.|In Consuming Kids, psychologist Susan Linn takes a comprehensive and unsparing look at the demographic advertisers call "the kid market," taking readers on a compelling and disconcerting journey through modern childhood as envisioned by commercial interests. Children are now the focus of a marketing maelstrom, targets for everything from minivans to M&M counting books. All aspects of children's lives—their health, education, creativity, and values—are at risk of being compromised by their status in the marketplace.|Interweaving real-life stories of marketing to children, child development theory, the latest research, and what marketing experts themselves say about their work, Consuming Kids reveals the magnitude of this problem and shows what can be done about it.Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make products of all kinds appeal directly to even the youngest children.

Praise

Publishers Weekly
"Savvy enough to avoid sounding 'like someone's old maiden aunt,' Linn presents a socially conscious account that deserves wide exposure." 03/29/2004

Product Attributes

Product attributeBook Format:   Hardcover
Product attributeNumber of Pages:   0288
Product attributePublisher:   New Press
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