Consuming Television Television and Its Audience (Hardcover)
|Author: Bob Mullan|
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|Consuming Television is a textbook designed to introduce students to the role of television in contemporary society and to encourage an understanding of what contemporary audiences are all about. Although the central focus of the book is on audiences, the coverage is extended to offer a unique examination of the actual programmes themselves. In addition, the production process - including the policies which affect television production - is explored.Clearly written and supported by unique and interesting data, including the most recent findings about the future prospects of both terrestrial and satellite/ cable broadcasts, cultural studies and the sociology of culture.|
From the Publisher:
Consuming Television is a textbook designed to introduce students to the role of television in contemporary society and to encourage an understanding of what contemporary audiences are all about
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