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Author:  Susan Gunelius
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Content Marketing for Dummies Gunelius, Susan 1 of 1
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Product Details:

Format: Paperback
ISBN-10: 1118007298
ISBN-13: 9781118007297
Sku: 219017920
Publish Date: 6/7/2011
Dimensions:  (in Inches) 9.25H x 7.5L x 1T
Pages:  346
 
Each book covers all the necessary information a beginner needs to know about a particular topic, providing an index for easy reference and using the series signature set of symbols to clue the reader in to key topics, categorized under such titles as Tip, Remember, Warning!, Technical Stuff and True Story. Original. *Author: Gunelius, Susan *Series Title: For Dummies (Business & Personal Finance) *Publication Date: 2011/06/07 *Number of Pages: 346 *Binding Type: Paperback *Language: English *Depth: 1.00 *Width: 7.50 *Height: 9.25
From the Publisher:
Get the whole picture and learn to create a successful online content marketing program

Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance.

  • Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business
  • Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid
  • Shows how to create content and get it published online in long or short form
  • Offers plenty of tips, case studies, and worksheets to ensure success

Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.

Product Attributes
Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0346
Product attributePublisher:   For Dummies
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