Content Marketing for Dummies (Paperback)
|Author: Susan Gunelius|
|Each book covers all the necessary information a beginner needs to know about a particular topic, providing an index for easy reference and using the series signature set of symbols to clue the reader in to key topics, categorized under such titles as Tip, Remember, Warning!, Technical Stuff and True Story. Original. *Author: Gunelius, Susan *Series Title: For Dummies (Business & Personal Finance) *Publication Date: 2011/06/07 *Number of Pages: 346 *Binding Type: Paperback *Language: English *Depth: 1.00 *Width: 7.50 *Height: 9.25|
From the Publisher:
Get the whole picture and learn to create a successful online content marketing program
Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance.
Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.