Conversion Optimization (Paperback)

Author: Saleh, Khalid

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Product Overview

How can an online business turn Web site visitors into customers? This guide offers practical advice on how to give Web site visitors the material they need to make a quick buying decision--without driving them away through navigation or information overload.


Publisher Oreilly & Associates Inc
Mfg Part# 9781449377564
SKU 216023793
Format Paperback
ISBN10 1449377564
Release Date 8/13/2012
Dimensions (in Inches) 9.5H x 7.25L x 0.75T
From the Publisher
Editors Note How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to give your visitors the material they need to make a quick buying decision -- without driving them away through navigation or information overload. With this book, you'll examine various techniques for blending successful website sales approaches with the particular needs of your business and the people you want to attract. Based on the authors' years of experience in helping businesses bring customers to the online cash register, Conversion Optimization addresses every aspect of the process, from landing visitors to finalizing the sale. This book will help you increase the buyer to visitor ratio significantly, whether you're involved with marketing at a large e-commerce site or manage a modest online operation. Walk through the different stages of a sale Determine what to include on the landing page Get methods for dealing with different kinds of customers Learn ways of testing which approaches work Evaluate which tools matter most in particular contexts
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0250
Publisher O'Reilly Media

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