Convert! Designing Web Sites to Increase Traffic and Conversion (Paperback)
|Author: Ben Hunt|
|Provides advice on Web site design and Internet marketing to increase traffic and improve the sites conversion rate. *Author: Hunt, Ben *Subtitle: Designing Web Sites to Increase Traffic and Conversion *Publication Date: 2011/02/01 *Number of Pages: 288 *Binding Type: Paperback *Language: English *Depth: 0.75 *Width: 7.50 *Height: 9.25|
From the Publisher:
Proven, step-by-step design and content solutions for converting Web site visitors into customers
Now that accessibility, usability, and SEO are mainstream within Web design, the focus is on conversion optimization. For that, everyone can use a guide. Web Site Optimization from Scratch: Proven Tips to Improve Your Web Site Instantly is just that resource. Detailing simple solutions to today’s most common Web design challenges, this book puts 50 possible improvements through a series of more than 100 real-world experiments, ultimately revealing which single solution is most likely to deliver the greatest overall conversion rates.
The fact of the matter is that even minimal changes to a Web site's design or its content can lead to major improvements in converting Web site visitors into customers. Web Site Optimization from Scratch shows you how.