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Coolfarming : Turn Your Great Idea into the Next Big Thing (Hardcover)

Author: Gloor, Peter

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If you want to stay ahead of the curve, it's not enough to catch on to the latest hot idea once it's already hot. Coolfarming gives you practical, hands-on advice on how to carry your own cool ideas over the tipping point, nurture a swarm of creative collaborators to develop the next big trend for your own target group, and ride a wave of innovation. It also contains real-life examples of how to find, develop, and popularize the trends of tomorrow...and reap the benefits.

"Helping to'elucidate the culture of cool,'this book is fascinating...based on solid and credible field research..."---Inside Retailing

"...For those keen to mine the wealth of information available in online communities...virtues of social network analysis are clearly inspiring read..."---B&T Weekly

"There are many layers to this book, but readers will leave convinced that social networks hold the key to the future."---BizEd magazine

"An invaluable tool for businesses of all sizes...will show you how to stay ahead of the curve and on the cutting edge."---Strictly

"Coolhunting reports on useful techniques for helping to see what's coming. Wrap it in a plain brown wrapper and read it surreptitiously."---Tom Davenport, Harvard Business Online

"Coolhunting is a skill we all need to master. This book, entertaining and informative..., is a terrific place to start."---Jack Covert, 800-CEO-READ blog

"Marketers, especially the online variety, and anyone else chasing what's cool will want to read the new AMACOM book Coolhunting."---Ted Kinni, Reading Writing Management blog

"Coolhunting is an entirely different experience and targets those of us who are fascinated by social networks, how they work, and what's `cool.'"

"Gloor and Cooper provide a real-world, practical approach to hunting something as elusive and illusory as `coolness.'"---Soundview Executive Book Summaries

"The authors write in a style that is easy for those outside of their cutting-edge mindset to understand."---Midwest Book Review

What exactly is the "magic of cool"? What makes products like the iPhone cool? (Or, in its own day, the phonograph?) And what if you could make your own ideas cool? What if you could even turn them into the next big thing?

Whether you're an entrepreneur or a business leader, what you want most is to be at the head of the pack with the latest, hottest consumer enthusiam: a product or service that comes across as brilliant, original, and hip; the kind of thing that not only seems cool in and of itself, but makes the lucky consumer who uses it feel cool.

Building on the ideas found in the ground-breaking book Coolhunting, consumer trend expert Peter Gloor's Coolfarming moves beyond simply hunting for the latest hot ideas that are already happening and shows you to get the "next big idea" off the ground for yourself or your company by nurturing innovative, cutting-edge ideas from the ground up.

"Coolhunting" refers to the process of seeking out and finding the latest trends. Now Coolfarming shows you how to dig deeper and become a part of the initial development phase of what will be the next hot phenomenon, converting creative dreams into cool products by enlisting the help of dedicated and passionate collaborators. You'll learn how to nurture your own Collaborative Innovation Network (COIN), a group of intrinsically motivated people assembled around a common vision.

COINs are not new. They have long been found swarming around the genesis of new ideas. An earlier example of a successful COIN was Menlo Park, the research lab where Thomas Edison assembled other creative geniuses responsible for "hot new ideas" such as air conditioning and the light bulb. The rapidly expanding uses of social networking and Google's exponential, innovation-driven growth are other, more current examples.

In Coolfarming, you'll discover how to grow your own trends by creating an environment where COINs flourish; then---once a product has become established---extend the creative pool into a Collaborative Learning Network, or CLN, whereby a targeted group of interested people are brought in to learn the basics of the product, make suggestions for improvements, point out deficiencies, and push the idea forward.

When this feedback gets incorporated, things get really interesting, expanding the process further outward to a Collaborative Interest Network (CIN) that encompasses thousands or even millions of users, building what hopefully turns into a loyal fan base...and virtually guaranteeing the success of the idea.

Featuring real-life examples from Linux to the Twilight series, from Procter & Gamble to Apple, Coolfarming lets you in on the practical, step-by-step processes that will allow you to successfully cultivate the kind of swarm creativity that generates hot new trends...and then push them over the tipping point to commercial success.


Publisher Amacom Books
Mfg Part# 9780814413869
SKU 213821580
Format Hardcover
ISBN10 0814413862
Release Date 7/1/2010
Product Attributes
eBooks Kobo
Book Format Hardcover
Minimum Age 18
Number of Pages 0226
Publisher AMACOM/American Management Association
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