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Author:  Paul A. Argenti
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Corporate Communication Argenti, Paul A. 1 of 1

Learn more about Corporate Communication:

Format: Paperback
ISBN-10: 0073377732
ISBN-13: 9780073377735
Sku: 207545182
Publish Date: 12/1/2008
Dimensions:  (in Inches) 9H x 7.25L x 0.75T
Pages:  313
Edition Number:  5
Age Range:  NA
*Author: Argenti, Paul A. *Publication Date: 2008/12/05 *Number of Pages: 313 *Binding Type: Paperback *Language: English *Depth: 0.75 *Width: 7.25 *Height: 9.00
From the Publisher:
Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Product Attributes

Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeEdition:   0005
Product attributeNumber of Pages:   0313
Product attributePublisher:   Irwin/McGraw-Hill
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