Corporate Communication (Paperback) - Argenti, Paul A.

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Product Overview

*Author: Argenti, Paul A. *Publication Date: 2008/12/05 *Number of Pages: 313 *Binding Type: Paperback *Language: English *Depth: 0.75 *Width: 7.25 *Height: 9.00

Specifications

Publisher McGraw-Hill College
Mfg Part# 9780073377735
SKU 207545182
Format Paperback
ISBN10 0073377732
Release Date 12/1/2008
Physical
Dimensions (in Inches) 9H x 7.25L x 0.75T
From the Publisher
Editors Note Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
Product Attributes
eBooks Kobo
Book Format Paperback
Edition 0005
Number of Pages 0313
Publisher Irwin/McGraw-Hill
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