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Corporate Communications for Executives 1 of 1
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FORMAT: Paperback
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Learn more about Corporate Communications for Executives:

Format: Paperback
ISBN-10: 0791437620
ISBN-13: 9780791437629
Sku: 30357978
Publish Date: 4/10/2007
Dimensions:  (in Inches) 9.25H x 6L x 0.75T
Pages:  348
*Author: Goodman, Michael B./ Goodman, Michael B. *Series Title: Suny Series, Human Communication Processes *Binding Type: Paperback *Number of Pages: 348 *Publication Date: 1998/05/01 *Language: English *Dimensions: 9.10 x 6.00 x 0.86 inches
From the Publisher:
Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication - computers, digital media, interactive corporate television, faxes, e-mail, the Internet - fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures.

Product Attributes

Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0348
Product attributePublisher:   State University of New York Press
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