Corporate Communications for Executives (Paperback)

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Product Overview

*Author: Goodman, Michael B./ Goodman, Michael B. *Series Title: Suny Series, Human Communication Processes *Binding Type: Paperback *Number of Pages: 348 *Publication Date: 1998/05/01 *Language: English *Dimensions: 9.10 x 6.00 x 0.86 inches


Publisher State University of New York Press
Mfg Part# 9780791437629
SKU 30357978
Format Paperback
ISBN10 0791437620
Release Date 4/10/2007
From the Publisher
Editors Note Communication becomes more complex as businesses compete in a global environment. The complexity brought on by an explosion in the number of tools for communication - computers, digital media, interactive corporate television, faxes, e-mail, the Internet - fuels the need for a corporation to consider its communications as central to its strategic plans. Corporate Communications for Executives looks closely at the professional practice of corporate communication. It offers numerous perspectives on ethics, science and society, employee motivation, corporate social responsibility, internal communication, global corporate communications, and communicating corporate cultures.
Product Attributes
Book Format Paperback
Number of Pages 0348
Publisher State University of New York Press

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