Corporate Level Strategy : Theory and Applications (Paperback)

Author: Furrer, Olivier

Customer Reviews   Write a Review

Be the first to review this item and earn 25 Rakuten Super Points™

Product Overview

The challenges faced by diversified corporations firms that operate in more than one industry or market have changed over the years. There is now a wide range of strategies, including corporate level strategy, to add competitive advantage to these corporations as a whole.

In Corporate Level Strategy, Furrer guides the reader in developing the ability to consider the impact of change and other important environmental forces on the opportunities for establishing and sustaining corporate advantage by exploring three fundamental questions:

  • Why are some companies highly specialized, while others embrace a wide range of products, markets and activities?
  • What is the link between scope and performance?
  • What can we say about the management of multi-business firms in terms of structure, management systems and leadership?

Replete with case studies and international examples, and featuring a companion website, this incisive book is an ideal read for advanced undergraduate and postgraduate students.

Specifications

Publisher Routledge
Mfg Part# 9780415553421
SKU 211284901
Format Paperback
ISBN10 0415553423
Release Date 10/11/2010
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0250
Publisher Routledge
loading
Sold Out
Sorry, you missed the deal!
This product is currently not available.
ADVERTISEMENT
Buy From Other Sellers (0)
kobo
  • Take your library with you wherever you go
  • Use the device you want to use… smartphone, desktop and many of today’s most popular eReaders

WHY KOBO?

We love the Kobo eReading service… and we know you will too. We’ve partnered with them to bring you the most flexible, enjoyable eReading experience in the U.S.

SHOPPING ON KOBO

You’ll be asked to sign in or create a new account with Kobo. Once you do, you’ll immediately get access to millions of titles and be ready to start eReading. Anytime. Anyplace.

continue to kobo
ADVERTISEMENT
ADVERTISEMENT