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Cradle to Cradle - Remaking the Way We Make Things Remaking the Way We Make Things (Paperback)

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Cradle to Cradle - Remaking the Way We Make Things McDonough, William/ Braungart, Michael 1 of 1
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Learn more about Cradle to Cradle - Remaking the Way We Make Things:

Format: Paperback
ISBN-10: 0865475873
ISBN-13: 9780865475878
Sku: 30770966
Publish Date: 3/1/2002
Dimensions:  (in Inches) 8H x 5L x 0.75T
Pages:  208
Age Range:  NA
Challenges the concept that industry must inevitably damage the natural environment as it argues that products should be designed so that after their useful life they provide nourishment for something else--as biological nutrients that safely reenter the environment or as technical nutrients that circulate within closed-loop industrial circles. 15,000 first printing. *Author: McDonough, William/ Braungart, Michael *Subtitle: Remaking the Way We Make Things *Publication Date: 2002/04/01 *Number of Pages: 193 *Binding Type: Paperback *Language: English *Depth: 0.75 *Width: 5.00 *Height: 8.00
From the Publisher:
"Reduce, reuse, recycle" goes the battle cry of the ecology movement; in other words, do more with less in order to be "eco-efficent." As William McDonough and Michael Braungart argue in this provocative, visionary book, this approach tends to perpetuate rather than challenge the industrial paradigm that got us into such serious environmental trouble in the first place. We continue to rely on linear, one way, "cradle to grave" systems of production that, however unintentionally, are designed to cast off as much as 90 percent of the materials they use as waste, much of it toxic: "eco-efficiency" attempts only to make these old, destructive systems less so, a fatally limited goal.|McDonough and Braungart call into question the notion that human industry must inevitably damage the natural world. They propose a new paradigm for the making of things, taking as their model nature itself, which, as they point out, is highly industrious, productive, and creative even "inefficient" but also extraordinarily effective. Drawing on the designs they have devised for everything from carpeting to corporate campuses, they ground their principles in practice and make an exciting, viable case for change.
An engineer and a chemist team up to challenge long-held views on the "reduce-reuse-recycle" maxim of today's environmentalists, saying that they do not go far enough. The authors envision an eco-revolution in the ways that we create products and how we utilize waste material.


Kirkus Reviews
"A readable, provocative treatise that "gets outside the box" in a huge way. Timely and inspiring." 02/01/2002

Product Attributes

Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0208
Product attributePublisher:   North Point Press
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