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Creating The Perfect Design Brief How to Manage Design for Stragegic Advantage (Paperback)

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Creating The Perfect Design Brief Phillips, Peter L. 1 of 1
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Learn more about Creating The Perfect Design Brief:

Format: Paperback
ISBN-10: 1581159145
ISBN-13: 9781581159141
Sku: 225014175
Publish Date: 7/1/2012
Dimensions:  (in Inches) 8.5H x 5.25L x 1T
Pages:  240
Edition Number:  2
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From the Publisher:
In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, as a means of getting approval for a design solution, and much, much more. By covering all of the essential elements of an effective design brief, this unique and empowering guide will help you to ensure that the goals of your corporate design strategy are met.

Product Attributes

Product attributeBook Format:   Paperback
Product attributeEdition:   0002
Product attributeNumber of Pages:   0240
Product attributePublisher:   Allworth Press
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