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Creative Product Design: A Practical Guide to Requirements Capture Management Margaret Bruce|Bruce, Margaret|Cooper, Rachel 1 of 1
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FORMAT: Hardcover
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Learn more about Creative Product Design: A Practical Guide to Requirements Capture Management:

Format: Hardcover
ISBN-10: 0471987204
ISBN-13: 9780471987208
Sku: 30642474
Publish Date: 4/10/2007
Dimensions:  (in Inches) 9.25H x 6.25L x 1.25T
Pages:  240
Age Range:  NA
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In this book, Margaret Bruce and Rachel Cooper present and explain requirements capture in a step-by-step, practical guide that will enable you to plan and implement the process successfully within your organisation. Whether you produce food products or technically complex products, this book will be an invaluable asset in assisting your product development process.
From the Publisher:
Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%.

What is the problem? | Typically, out of nine month's product development cycle, only two weeks are devoted to the generation of ideas and creative design - the "front end". This is the missing link - insufficient idea generation and creativity management, or the pre-development phase, can lead to the failure of the product.

So, what can you do to avoid product failure? | Requirements Capture is the "front end". It is the processs by which the needs, preferences and requirements of individuals and groups significant to product development are researched and identified. Requirements capture defines: | | | |

  • Customer, user and market requirements
  • Design requirements
  • Technical requirements
The requirements capture model constitutes three phases:
  • Information gathering
  • Information transformation
  • Requirements generation

    In this book, Margaret Bruce and Rachel Cooper present and explain requirements capture in a step-by-step, practical guide that will enable you to plan and implement the process successfully within your organisation. Whether you produce food products or technically complex products, this book will be an invaluable asset in assisting your product development process.

    Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 500f product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%.
    |
    |What is the problem?
    |Typically, out of nine month's product development cycle, only two weeks are devoted to the generation of ideas and creative design - the "front end". This is the missing link - insufficient idea generation and creativity management, or the pre-development phase, can lead to the failure of the product.
    |
    |So, what can you do to avoid product failure?
    |Requirements Capture is the "front end". It is the processs by which the needs, preferences and requirements of individuals and groups significant to product development are researched and identified. Requirements cature defines:
    |* Customer, user and market requirements
    |* Design requirements
    |* Technical requirements
    |The requirements capture model constitutes three phases:
    |* Information gathering
    |* Information transformation
    |* Requirements generation
    |
    |In this book, Margaret Bruce and Rachel Cooper present and explain requirements capture in a step-by-step, practical guide that will enable you to plan and implement the process successfully within your organisation. Whether you produce food products or technically complex products, this book will be an invaluable asset in assisting your product development process.

  • Product Attributes

    Product attributeBook Format:   Hardcover
    Product attributeNumber of Pages:   0240
    Product attributePublisher:   John Wiley & Sons
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