Creative Product Design: A Practical Guide to Requirements Capture Management (Hardcover)

Author: Margaret Bruce

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Product Overview

In this book, Margaret Bruce and Rachel Cooper present and explain requirements capture in a step-by-step, practical guide that will enable you to plan and implement the process successfully within your organisation. Whether you produce food products or technically complex products, this book will be an invaluable asset in assisting your product development process.

Specifications

Publisher John Wiley & Sons
Mfg Part# 9780471987208
SKU 30642474
Format Hardcover
ISBN10 0471987204
Release Date 4/10/2007
Physical
Dimensions (in Inches) 9.25H x 6.25L x 1.25T
From the Publisher
Editors Note Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%. What is the problem? | Typically, out of nine month's product development cycle, only two weeks are devoted to the generation of ideas and creative design - the "front end". This is the missing link - insufficient idea generation and creativity management, or the pre-development phase, can lead to the failure of the product. So, what can you do to avoid product failure? | Requirements Capture is the "front end". It is the processs by which the needs, preferences and requirements of individuals and groups significant to product development are researched and identified. Requirements capture defines: | | | | Customer, user and market requirements Design requirements Technical requirements The requirements capture model constitutes three phases: Information gathering Information transformation Requirements generation In this book, Margaret Bruce and Rachel Cooper present and explain requirements capture in a step-by-step, practical guide that will enable you to plan and implement the process successfully within your organisation. Whether you produce food products or technically complex products, this book will be an invaluable asset in assisting your product development process.
Editors Note 1 Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 500f product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%.||What is the problem?|Typically, out of nine month's product development cycle, only two weeks are devoted to the generation of ideas and creative design - the "front end". This is the missing link - insufficient idea generation and creativity management, or the pre-development phase, can lead to the failure of the product.||So, what can you do to avoid product failure?|Requirements Capture is the "front end". It is the processs by which the needs, preferences and requirements of individuals and groups significant to product development are researched and identified. Requirements cature defines:|* Customer, user and market requirements|* Design requirements|* Technical requirements|The requirements capture model constitutes three phases:|* Information gathering|* Information transformation|* Requirements generation||In this book, Margaret Bruce and Rachel Cooper present and explain requirements capture in a step-by-step, practical guide that will enable you to plan and implement the process successfully within your organisation. Whether you produce food products or technically complex products, this book will be an invaluable asset in assisting your product development process.
Product Attributes
Book Format Hardcover
Number of Pages 0240
Publisher John Wiley & Sons
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