Creativity in Business (Paperback)
| Author: Michael L./ Myersl Ray |
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Product Details:
Format: Paperback
Publisher: Random House Inc
ISBN-10: 0385248512
ISBN-13: 9780385248518
Sku: 30054637
Publish Date: 1/1/1989
Dimensions:
(in Inches) 9.25H x 6L x 0.75T
Pages:
240
See more in Motivational
| *Author: Ray, Michael L./ Myersl, Rochelle *Publication Date: 1989/01/01 *Binding Type: Paperback *Language: English *Depth: 0.75 *Width: 6.00 *Height: 9.25 |
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From the Publisher:
This exploration of innovative thinking in companies of all kinds "shows us how creativity in business can enrich us, and those who work with us." -- Spencer Johnson, co-author, The One Minute ManagerThis liberating book refutes the myth that creativity is a gift limited to a select few. Ray and Myers provide simple guidelines for unlocking the creative essence in all of us. 25 drawings. |
Annotation:
CREATIVITY IN BUSINESS argues that most businesses succeed not solely due to good bottom line numbers and high levels of efficiency, but in large part because they foster the creative spirit within their employees to solve problems imaginatively. Built from a class they taught at the Stanford Business School, Ray and Meyers's teaching encourages meditation, visualization, and other exercises to advance creative responses to crises.
CREATIVITY IN BUSINESS argues that most businesses succeed not solely due to good bottom line numbers and high levels of efficiency, but in large part because they foster the creative spirit within their employees to solve problems imaginatively. Built from a class they taught at the Stanford Business School, Ray and Meyers's teaching encourages meditation, visualization, and other exercises to advance creative responses to crises.
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