||A veteran political strategist provides insight into crisis management on cases ranging from Martha Stewart to Whole Foods to Bill Clinton in a book on what to do when disasters?both personal and political?strike.Lanny Davis has handled the cases of public figures from Martha Stewart to Dan Snyder, from Whole Foods to Representative Charlie Rangel. Through it all, he maintains that there are fifteen essential rules to managing any public crisis, no matter the kind or person involved. A few of those rules: Tell it all, tell it early, tell it yourself; Fight misinformation with the facts; Even when it's too late to fix a political crisis, it's not too late to heal the wounds. Lanny Davis reveals all the background scenes the public never gets to see: when to be proactive, reactive, off-the-record, on-the-record, or something in between, how to get the facts out and with what newspaper and what reporter, how to pitch the stories, how to ?push back? bad stories and, where necessary, the need to set up a ?rapid response war room?; the challenge of fighting back when misinformation goes viral on the Internet; and how to deal with not a handful but hundreds, even thousands, of incomplete and inaccurate stories.