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CRM In Real Time : Empowering Customer Relationships (Paperback)

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Product Overview

Based on more than 20 years of experience, this all-inclusive guide shows how to successfully implement Customer Relationship Management (CRM), the largest global software application today in terms of revenue. Combining helpful tips and techniques with a unique blueprint, this study illuminates the myriad issues that are critical to using people, process, and technology to achieve a superior level of customer satisfaction and loyalty. From structuring a team and adjusting operations to addressing data integrity and security concerns, CRM users and their respective firms will learn to adapt to emerging marketplace demands, key technology innovations, and the wireless world. Tackling real-time issues from different angles, this handy reference also includes a collection of appendices offering examples of the sales process, software solutions, service providers, and a glossary of terms.

Specifications

Publisher Information Today Inc
Mfg Part# 9780910965804
SKU 207681968
Format Paperback
ISBN10 0910965803
Release Date 7/28/2008
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0368
Publisher Information Today
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