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Crowd Surfing : Surviving and Thriving in the Age of Consumer Empowerment (Paperback)

Author: Thomas, Martin

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Product Overview

The way people buy has gone through a massive revolution in recent years. Empowered customers know exactly what they want and can now explore many ways to get it. Martin Thomas and David Brain explain what marketers, advertisers, and brand specialists need to do to communicate with today's savvier consumers.

Specifications

Publisher A & C Black
Mfg Part# 9781408105955
SKU 211471338
Format Paperback
ISBN10 1408105950
Release Date 9/1/2009
Product Attributes
eBooks Kobo
Book Format Paperback
Number of Pages 0208
Publisher A&C Black
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