The practice of service design in the UK is an
emerging design discipline that guides products or product services to attain success in their field of game by helping them to provide better services to the customers and earn ...
This text uses an integrated marketing management perspective to explain
how to blend the delivery of service and quality together with pricing strategies to maximize the value proposition.Book Format: Hardcover. Edition: 0002. Number of Pages: 0456. Publisher: CRC Press