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Design Is How It Works How the Smartest Companies Turn Products into Icons (Hardcover)

Author:  Jay Greene
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Format: Hardcover
ISBN-10: 1591843227
ISBN-13: 9781591843221
Sku: 212644679
Publish Date: 7/29/2010
Pages:  231
Age Range:  21
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Drawing on interviews with top executives such as Virgin''s Richard Branson and Nike''s Mark Parker, Greene illuminates the methods of companies that rely on design to stand out in their industries.

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Product attributeeBooks:   Kobo
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