Designing the Digital Experience : How to Use Experience Design Tools and Techniques to Build Websites Customers Love (Paperback)

Author: King, David Lee

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Product Overview

Written for creative, tech-savvy, and business-minded individuals who want to increase the accessibility of their websites, this sensible guidebook explains the concepts behind designing experiences on the internet. From helping customers quickly find information and make their purchases to clearly communicating needs and interests, this resource will not only develop consumer loyalty but will encourage them to spread the word about the sites they frequent. Focusing on the three key areas of structure, community, and customers, designers will enable clients to focus on their own goals rather than on difficulties in navigating. Also included are tips on how to generate conversations with blogs, wikis, and podcasting to create a personal touch.

Specifications

Publisher Independent Pub Group
Mfg Part# 9780910965835
SKU 207973787
Format Paperback
ISBN10 0910965838
Release Date 10/1/2008
Product Attributes
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