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Develop Your Pr Skills Laville, Lucy/ Richardson, Neil 1 of 1
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FORMAT: Paperback
CONDITION:  Brand New
IN STOCK: Usually Ships within 1 business day
45 day return policy
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Description
 

Learn more about Develop Your Pr Skills:

Format: Paperback
ISBN-10: 0749459700
ISBN-13: 9780749459703
Sku: 213272831
Publish Date: 7/1/2010
Pages:  168
See more in Careers / General
 

"Develop Your PR Skills" is a simple, straightforward guide to maximizing company potential through effective PR. New entrepreneurs will gain a quick understanding of PR concepts and principles and how to apply them in actual business scenarios.
It covers strategic public relations, public relations and the internet, internal communications, PR ethics, working with the media, dealing with a crisis, dealing with stakeholders and customers, and evaluating successes and failures. Direct and to the point, each chapter is concise, stand-alone, and summarized by key points.

From the Publisher:

Develop Your PR Skills is a simple, straightforward guide to maximizing company potential through effective PR. New entrepreneurs will gain a quick understanding of PR concepts and principles and how to apply them in actual business scenarios.|It covers strategic public relations, public relations and the internet, internal communications, PR ethics, working with the media, dealing with a crisis, dealing with stakeholders and customers, and evaluating successes and failures. Direct and to the point, each chapter is concise, stand-alone, and summarized by key points.

Product Attributes

Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeNumber of Pages:   0168
Product attributePublisher:   Kogan Page
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