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Digital Advertising (Hardcover)

Author: Mcstay, Andrew

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Product Overview

Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts and trends in the field. This is ideal reading for students of Media Studies and Advertising.

Specifications

Publisher Palgrave Macmillan
Mfg Part# 9780230222403
SKU 211880562
Format Hardcover
ISBN10 0230222404
Release Date 12/8/2009
Product Attributes
Book Format Hardcover
Number of Pages 0274
Publisher Palgrave MacMillan
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