shop by

Digital Marketing : Strategies for Online Success (Paperback)

Author: Parkin, Godfrey

Customer Reviews   Write a Review

Be the first to review this item and earn 25 Rakuten Super Points™

Product Overview

The force of the internet and the power of online consumers have dramatically altered the face of today?s world?and it?s essential for every business person to understand and use this resource to its best advantage. Digital Marketing clarifies the complex subject of e-commerce, presenting a simple eight-step strategy for success. Godfrey Parkin presents fascinating facts about both the history and potential of the Internet, and outlines some key tactics for effective Web marketing, including:

- Suggestions for designing a Web site that works as a successful business tool

- Guidelines for maximizing the effectiveness of search engines, e-mail marketing, and online advertising

- Advice on using Web 2.0 and social media to expand brand awareness and increase sales

This book is indispensable to anyone who wants their company to remain relevant in today?s digital environment


Publisher Imm Lifestyle Books
Mfg Part# 9781847734877
SKU 211309492
Format Paperback
ISBN10 1847734871
Release Date 8/6/2009
Product Attributes
eBooks Kobo
Sold Out
Sorry, you missed the deal!
This product is currently not available.
Promotions & Offers (1)
  •  custom promo
    5% Back* Sitewide with Promo Code Rewardme *See page for details
Buy From Other Sellers (0)
  • Take your library with you wherever you go
  • Use the device you want to use… smartphone, desktop and many of today’s most popular eReaders


We love the Kobo eReading service… and we know you will too. We’ve partnered with them to bring you the most flexible, enjoyable eReading experience in the U.S.


You’ll be asked to sign in or create a new account with Kobo. Once you do, you’ll immediately get access to millions of titles and be ready to start eReading. Anytime. Anyplace.

continue to kobo