Driving Loyalty Turning Every Customer and Employee into a Raving Fan for Your Brand (Hardcover)
|Author: Kirk/ Taylor Kazanjian|
$18.88 + $3.10 SHIPPING
EARN 19 RAKUTEN SUPER POINTS™
What are Rakuten Super Points™?
Get rewarded when you shop! Earn 1 point per dollar spent. That's like getting cash back on every purchase. Easy to see matured points in checkout. Use points just like cash.Learn More
More Buying Options
|A practical, story-driven book on the importance of building and inspiring loyalty among employees, customers, clients, and vendors, based on the lessons learned from the phenomenally successful Enterprise car rental company.|
From the Publisher:
A practical, story-driven book on the importance of building and inspiring loyalty among employees, customers, clients, and vendors, based on the lessons learned from the phenomenally successful Enterprise car rental company.
In Driving Loyalty, marketing and customer service expert Kirk Kazanjian explores one of the key attributes behind building a successful business today ? creating an unbreakable bond of loyalty between your customers and employees. Few companies have done this better than Enterprise Holdings, owner of the Enterprise, National, and Alamo rental car brands. While Enterprise has long been known for offering excellent customer service, the company faced a huge challenge after buying National and Alamo in 2007, given that it had to integrate different cultures, a varied workforce, and highly divergent customer bases.
In Driving Loyalty, you?ll get an inside look at how Enterprise began operating three distinct brands in a way that ultimately led to rising profitability and some of the highest customer and employee satisfaction scores in the industry. You?ll also learn how other successful companies?from JetBlue and Starbucks to Costco and even Chobani Yogurt?use similar techniques to outsmart the competition and turn customers and employees into raving fans.
View all buying options for Driving Loyalty
|SHOP INFORMATION||PRODUCT DETAILS||PRICE/SHIPPING/AVAILABILITY/CONDITION|
Brand new book!
+ FREE SHIPPING
Shipping: Usually ships in 1 to 2 business days
+ $3.10 shipping
Shipping: Usually Ships within 24 hours
Condition: Brand New