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E-Business & E-Commerce Management Strategy, Implementation and Practice (Paperback)

Author:  Dave Chaffey
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Learn more about E-Business & E-Commerce Management:

Format: Paperback
ISBN-10: 0273752014
ISBN-13: 9780273752011
Sku: 224512919
Publish Date: 10/31/2011
Dimensions:  (in Inches) 10.25H x 8L x 0.75T
Pages:  768
Edition Number:  5
From the Publisher:

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.  It is an engaging read, packed with real-life examples and case studies.

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Product Attributes

Product attributeeBooks:   Kobo
Product attributeBook Format:   Paperback
Product attributeEdition:   0005
Product attributeNumber of Pages:   0768
Product attributePublisher:   Prentice Hall
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