E-Mail Marketing for Dummies (Paperback)
|Author: John Arnold|
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|Learn to use e-mail to attract customers and increase business, build a mailing list and create effective messages, track the results of your campaign, and develop a strategy that incorporates social media.|
From the Publisher:
Updated to reflect the hottest new trends, technologies, and strategies!
Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself.
Get more out of your e-mail marketing campaigns with this easy-to-follow guide.