El punto clave / The Tipping Point (Paperback)

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Product Overview

Specifications

Publisher Penguin Random House Grupo USA
Mfg Part# 9781616057220
SKU 221239620
Format Paperback
ISBN10 161605722X
Release Date 6/30/2011
Author Info
Malcolm Gladwell
In his Acknowledgments to THE TIPPING POINT, Malcolm Gladwell tells how he got his dream job at the New Yorker magazine: a freelancer, he wrote a piece (which he later expanded to THE TIPPING POINT) and the editor at the time, Tina Brown, hired him "to my surprise and delight." At the New Yorker he is obligated to produce 40-50,000 words per year, he has said on his website, but he is free to write "about everything under the sun." Gladwell's two books, THE TIPPING POINT and BLINK spent many weeks on the New York Times hardcover and paperback best seller lists--sometimes appearing simultaneously. His engaging forays into pop culture and everyday life are revealing keyholes into how we live today, and since he is a good explainer he just makes things more interesting than they usually appear. Gladwell has a history degree from Trinity College, University of Toronto, and he spent years working for the Washington Post.
From the Publisher
Editors Note An introduction to the Tipping Point theory--first presented in a series of articles in "The New Yorker"--explains how minor changes in ideas and products can increase their popularity and how small adjustments in one's immediate environment can alter group behavior.

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