When you see the picture for the first time, you'll find yourself unconsciously holding your breath. It will be nearly impossible to keep your eyes off of it. These new Elite LCD masterpieces are an incredible combination of state-of-the-art engineering and proprietary magic. You'll experience a superior range of colors, with the addition of yellow pixels to the standard RGB palette. Super smooth pans that challenge even the fastest camera sweeps. Contrast that spans deep black to the purest white. And a proprietary full array LED backlight technology that produces a significantly brighter and richer image. You'll instantly recognize this as an entirely different breed of television picture.